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Strategic branding initiatives

 Strategic branding initiatives are part of a brand strategy that can help a business succeed in the long term.”


Marty Neumeier

"Your brand is not what you say it is, it's what they say it is". A brand is based on reputation, and what people say about it is what defines it.



Jim Mullen

"When you look at a strong brand, you see a promise". A strong brand has a clear vision and promise to the customer, and consistently delivers on their expectations


In December 2017, I created a branding blog to share my expertise in consulting services. My mission is to empower individuals and businesses to reach their full potential by implementing strategic branding initiatives. 


With nearly three decades of experience in the industry, I have honed my skills in developing impactful branding strategies that drive success.


 My expertise lies in understanding market trends, identifying target audiences, and crafting compelling brand narratives that resonate with consumers. Throughout my career, I have had the privilege of working with a wide range of clients, helping them elevate their brands and achieve their business goals. I take pride in the success stories of those I have collaborated with, knowing that I have played a part in their growth and achievement. 


Some of my recent posts include: DC Black School Leaders,School Leaders, East of the Anacostia River,American Artist Appreciation Month!,Passionate Advocate for Patience in Dealing with Racism and Discrimination,Empowering individuals to shape their own identity and take control of their life's journey!,Hard work and determination, and Passionate about stimulating conversations. 


https://afrikaabneyconsult.blogspot.com/


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Creative Entertainment

  Quote found on the Internet  “The 1990s marked a transformative era for the entertainment scene in Washington, D.C., where the convergence of political dynamics and cultural expression significantly influenced artistic endeavors. As the capital of the United States, the city served as a vibrant backdrop for political dialogue, which was often reflected in the creative outputs of its artists. Various forms of media, including documentaries, performance art, and literature, emerged as powerful tools for addressing urgent social issues, fostering a deeper engagement with the public and prompting critical discussions on contemporary matters.” I was a student during the 1990s up until the late 1990s.