Branding Blog

Created and designed by Ms. Afrika Abney

With over 17 years of experience in designing and implementing media campaigns for individuals, small businesses, and nonprofit organizations, I have established myself as a trusted advisor in the arts and entertainment, media, and non-profit sectors. My background in the arts, paired with expertise in art and dance education, event hosting, workshop management, consulting, event promotion, and social media management, makes me a valuable asset for clients seeking to enhance their brand presence.

Mission: I have created a branding blog to provide insights on the consulting services I have been offering since 1992. My mission is to empower individuals and organizations to elevate their visibility, engage with their target audience, and achieve their business goals through strategic consulting services.

Expertise & Skills:

Proficiency in Microsoft Word, Publisher, and Excel
Gallery operations and art curation
Social media marketing and graphic design
Program administration and event coordination
Trained visual arts and dance professional

Accomplishments:

Recipient of multiple awards from the DC Commissions on the Arts and Humanities
Art featured on brochure and book cover publications
Arts and Education Grant recipient from the D.C. Commission on the Arts and Humanities
Participation in prestigious art exhibitions and events

https://afrikaabneyconsult.blogspot.com/

Skyward Harmony

Skyward Harmony. Digital art created on canvas. August 15, 2024. Afrika Abney Looking out from my window, I was greeted by clouds drifting lazily across the sky, while a solitary bird soared gracefully above. The scene sparked a wave of inspiration within me, prompting me to reach for my digital palette. I carefully chose a variety of blue hues, blending them with soft whites to capture the essence of the sky and the fleeting beauty of the bird in flight. With each stroke of my virtual brush, I began to translate the atmospheric beauty before me onto my digital canvas. The cool blues danced harmoniously with the gentle whites, creating a sense of depth and movement that mirrored the clouds and the bird's elegant trajectory.

Sunset Stroke

Sunset Stroke. Digital art created on canvas. October 5, 2024. Afrika Abney

Brown Empowerment

“Labor Day holds a significant place in the history and culture of African Americans, serving as a reminder of the ongoing struggle for labor rights and social justice. Originally established to honor the contributions of workers across the nation, this holiday also reflects the unique challenges faced by African Americans in the workforce. Historically, African Americans have encountered systemic barriers, including discrimination and unequal pay, which have shaped their experiences in the labor market. As a result, Labor Day not only celebrates the achievements of workers but also highlights the need for continued advocacy for equity and inclusion in employment. The observance of this day encourages reflection on the progress made and the work that remains to ensure that all individuals, regardless of race, can enjoy fair labor practices and opportunities for advancement.” As an African - American since I was a high school student in 1991, I have experienced racism and d...

Narrative Layers

Narrative Layers. Digital art created on canvas. October 2, 2024. Afrika Abney I created Narrative Layers, a digital abstract painting, using layered brushstrokes and vibrant colors with the focal color - red. Red represents determination, courage, resilience, and creativity. According to my research, “layered brushstrokes serve as a powerful representation of the different phases of artistic expression and emotional depth. Each stroke adds a unique texture and dimension, reflecting my evolving thoughts and feelings throughout the creative process. This technique not only enhances the visual appeal of the piece but also invites viewers to engage with the underlying story that unfolds within the layers. Ultimately, the culmination of these layered brushstrokes results in a finished piece that resonates with a profound narrative.”

2022 Year In Review

Summer Blossoms. Acrylic on Canvas. 14 * 18. Afrika Abney Summer Blossoms, abstract finger painting created on canvas using colors that represent the Summer. I recently had one of my abstract paintings featured on the cover of a book and the painting is entitled: Summer Blossoms. It is entitled: Kaleidoscope. For more information about the book, contact Esther Productions, Inc at estherproductionsinc@gmail.com. In 2022, I have implemented over 30 new strategies. As a consultant, I would say that I have received numerous feedback on my effective strategies. Each strategy was uniquely different for each event that I provided and offered services. During the pandemic which began on March 9, 2020, I provided and offered all of my services online. I had to ensure that each service that I provided was effective and successful. This was challenging fo...

Multiple Projects

Spectrum Serenity. Digital art created on canvas. August 12, 2024. Afrika Abney As a self-employed consultant and independent contractor, I find myself juggling various projects that serve as my primary source of income. Each endeavor I undertake not only showcases my skills and expertise but also acts as a vital channel through which I can secure paid work. This dynamic environment allows me to explore diverse opportunities while honing my craft in different areas. The nature of my work as an independent contractor means that I am constantly engaged in multiple projects simultaneously. These projects are not just tasks to complete; they are essential vehicles that facilitate my earning potential. By navigating through various assignments, I can adapt to the ever-changing demands of the market, ensuring that I remain competitive and relevant in my field. Embracing the role of a s...

Active Listening

“The best listeners convey their confidence in the other person.” Being quiet and listening fully to what the other person is saying without any judgment, bias and prejudice. Quote found on the Internet The best listeners convey their confidence in the other person by truly focusing on what is being said, rather than thinking about their own response or interjecting with their own opinions. This level of attentiveness shows respect for the speaker, validating their thoughts and feelings. It also fosters a sense of trust, as the listener demonstrates that they are fully engaged and invested in the conversation. By maintaining eye contact, nodding in agreement, and using body language that shows openness and receptivity, the listener communicates that they value the speaker's perspective. This kind of active listening allows the speaker to feel heard and understood, leading to more meaningful and productive discussions. Ultimately, conveying confidence in the other person through att...

Holiday Cheer

Holiday Cheer. Digital art created on canvas. December 5, 2024. Afrika Abney My holiday cheer that I sang was Kwanzaa song from 1978 - 2015. However, I am an American. Kwanzaa is a holiday Kwanzaa, Kwanzaa, Kwanzaa is an African holiday Seven principles, seven candles, seven special days for Africans

Colorful Symbolism

Colorful Symbolism. Digital art created on canvas. October 9, 2024. Afrika Abney Today is October 10, 2024 and I woke up from my restful sleep. I have no idea what discussions you are having because I am busy focusing on my branding, digital art and my services. The purpose of sharing my digital art that I have created has nothing to do with relationships nor friendships. It has to do with the experiences, symbolism behind the colors and the principles related to creating my digital art. According to my research, “ deep dark red represents determination, warmth and depth, while crimson and red symbolizes courage and creativity.”

Unity in Motion

“Unity in Motion emphasizes the importance of inclusivity and collaboration within the arts community, promoting a sense of togetherness. During my time at various art institutions, I encountered instances of racism and discrimination. These experiences were disheartening and highlighted the challenges faced within the visual art and dance community. Additionally, I faced issues with timely payment from several organizations, which further complicated my professional engagements. Despite my commitment to providing high-quality services, there were instances where payments were delayed or not received at all and raised concerns about the professionalism of the organizations involved. It is important to note that throughout my interactions with these companies, I did not render any services since I was last hired. The combination of discriminatory experiences, financial inconsistencies, and a lack of engagement from certain organizations highlights the importance for improve...

Ms. Afrika Abney - Consultant Branding Blog

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